With all of the different marketing strategies out there, one stands out above all else: community engagement.

By: pragya678 Comments: 0 Views: 232
pragya678 09 October / 2019 / 13:02

how community engagement can provide a huge boost to your practice

Community engagement is when you/your business actively get out of the office and into the community as a way to raise awareness of your services in the community. Examples of community engagement activities include:

  • Being a part of your local chamber of commerce. They typically host monthly meetings with other local businesses, offer free marketing support, and allow you to get to know the neighborhood through a business lens.
  • Offering speaking engagements (free or paid) to local businesses, hospitals, or schools on areas of expertise. My group practice gives one free speaking engagement per month to offer support to those in our community who may not be able to afford weekly counseling. These talks bring in a good handful of new clients.
  • Having other service providers who support your clients come to visit your group practice and bring their materials. This lets them know you want to know about their services WHILE they see your location.
  • Going to the locations of other service providers who support your clients and bringing your materials. This makes their lives easier because they don’t have to leave the office and shows that you have interest in seeing their business.